One of the most important things when it comes to working with businesses (like mine) that are built to generate clear outcomes for other businesses (specifically marketing based outcomes) is the ability to demonstrate a track record of previous successes.

But you know what is more important than that?

Telling the plain truth.

And here’s the truth about marketing.

MOST of what you are going to try to implement in regard to marketing is NOT going to work.

The things that do work will be the outlier.

And those are the things that you “double down” on.

Your ability and willingness to create a solid strategy as your foundation (based off of timeless principles) and then the willingness to test, and test, and test again is where the “secret” to success with advertising lives.

And there really are no “short cuts” - as much as someone might try to sell you one.

And trust me, I’m not going to sell you a guarantee of any outcome - because at the end of the day I’m not the one purchasing your product.

Your customer is the one who has the final say on whether your marketing system is successful or not, because they are the one that are “voting” with their wallet, and not me.

An offer/campaign/advertising angle might immediately resonate with your target market.

Or it might flop completely.

But you have to understand that testing is the “game” you are playing when it comes to marketing.

Seeing what works.

Seeing what doesn’t work.

Because truthfully, there is no other way.

The worst thing that I could possibly do is to tell you that you can expect to see the exact same level of success that my previous successful case studies have shown.

But I just won’t do that, because it wouldn’t be true.

Your business is unique to your business.

Your customers (and your target market) see your specific business/brand differently than they do other businesses (competitors) in your industry. (more than likely)

You could launch the exact same campaign as a competitor (which we wouldn’t do) and get a completely different result.

Our mission (if we decide to work together) is to be able to figure out exactly what we need to create/put in front of your specific target market that makes them want to do business with you.

And that takes time, and that takes testing.

Figuring out what doesn’t work in order to figure out what does work.

Now that being said…

We will use all of the best practices and time tested principles to put your business in the best possible position to create a winning marketing system out of the gate, but more than likely - we’ll need to iterate on the system many times in order get it working exactly where we need it to be.

That could mean coming up with new front end offers.

That could mean coming up with new ad angles.

That could mean adjusting pricing structures (if needed).

That could mean surveying previous customers to see if we can get any insights on what changes could help.

But either way, building a successful marketing system that generates a predictable (and profitable) flow of new leads and customers is going to take time.

No “30 days to infinite ROI” type of conversations around here.

More “rolling up our sleeves” and continuing to implement best practices over and over again until we find success with your marketing system is the type of work that I do.

And even then, there is no guarantee that you’ll have a marketing system that generates a positive ROI month in and month out. (as there are just too many variables to guarantee that)

So with that being said…

I want to give you some examples of the successful results I’ve been able to generate with different campaigns, on different platforms, across different industries.

Keep in mind that these are the “highlights”.

Like I mentioned, some campaigns perform incredibly out of the gate.

Some campaigns don’t.

And that’s the key whether you decide to work with me, or anyone else, or do it on your own.

To test, see the results and make changes as necessary.

Okay, with that covered, let’s take a look at some results I’ve been able to generate:

As an example:

I was able to help generate over $5M in new revenue for a partner's B2B financial services company - off of $1.43M in adspend. (photo below)

We focused on generating front end lead flow (collected name and email) from paid search campaigns (using mostly bing campaigns) and focused on having a really robust email marketing system in place to nurture the lead flow.

Our emails drove the leads to an application process where our partners team would then begin the process of having conversations with those who filled out applications, and taking them down the process of becoming a customer.

We found it took 95 days (on average) for a lead to become a customer, so having a robust email marketing system in place was key.

Another example:

I was able to help another partner generate 189 leads for his corporate wellness program, using linkedin ads to target companies with more than 100 employees.

We were able to get his leads for $56.02 in the B2B space.

We spent most of our efforts split testing new creative, and using linkedin “lead forms” to achieve our results.